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Now In: Smartwool
Smartwool:
100% Smartwool. Smartwool uses soft, durable merino wool to make socks that you won't want to take off your feet.
What makes SmartWool™ different? They take the finest grade of New Zealand Merino wool and put it through a special process that eliminates shrinkage and insures that the socks will always have the "bounce" that cushions every step. They only use long wool fibers, which gives the socks a luxurious feel. This eliminates any abrasiveness, so that SmartWool™ socks are guaranteed not to shrink and be itch-free.
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